Furano Joins the Ikon Pass
In major news, the Furano Ski Resort has announced that it has now joined the Ikon pass, an international multi-destination season pass. Here is the official press release below:
Furano Ski Resort
Effortless Exploration with the Ikon Pass
October 22 2025
Elevating Japan's Winter Brand on the Global Stage
Seibu Prince Hotels Worldwide Inc. is pleased to announce from winter 2025, its Furano Ski Resort, Shiga Kogen Yakebitaiyama Ski Resort*, and Myoko Suginohara Ski Resort will be joining Ikon Pass, a global multi-resort season pass for the world's top ski resorts operated by Alterra Mountain Company.
Originating in the United States, Ikon Pass is a premier global season pass for approximately 70 world-class ski destinations across North America, Europe and beyond. The pass has become incredibly popular among passionate skiers and snowboarders all over the world offering the freedom to explore top-tier resorts around the globe and providing an even better alpine experience.
With the continued expansion of the Asian market, fueled by population and economic growth, Japan has emerged as a standout destination in the global ski industry. Renowned for its exceptionally finest quality powder snow,
Japan has garnered increasing recognition among international skiers. At Seibu Prince Hotels’ ski resorts, the number of inbound guests has already doubled compared to the pre-pandemic level on a real-number basis. By
joining Ikon Pass, Prince Snow Resorts aims to further enhance its global appeal to skiers and snowboarders from all over the world with Japan’s high-quality snow and its distinct hospitality culture.
Remarks on joining Ikon Pass from the company representative:
We are thrilled to announce that Furano Ski Resort and Shiga Kogen Yakebitaiyama Ski Resort and Myoko Suginohara Ski Resort have joined Ikon Pass, a global alliance of ski resorts. In the aim of offering the world-class services befitting a global hotel operator, we will strive to make our services even better and meet the expectations of overseas customers as a mountain resort that offers all the joys of a truly memorable trip through experience value that is unique to a specific location, season, or trip.
See you in Furano